Your Google Business Profile
01The map results are built from Business Profiles. We set yours up or clean it up, with the right categories and an accurate service area.
We help Sarasota and Manatee businesses get found on Google, in the map results and in AI answers like ChatGPT. The work is a correct Business Profile, a technically clean website and pages that answer what your customers actually search for. We report on it with your own Search Console data.
The numbers on this page come from our own websites, not from an industry survey.
Most SEO pitches lean on click-through figures from years ago. We run websites of our own, so we measured how often searchers actually click at each position.
| Google position | Clicked | Clicks per 1,000 views |
|---|---|---|
| 1–3 | 5.64% | About 56 |
| 4–10 | 0.64% | About 6 |
| 11–20 | 0.04% | Less than 1 |
Older industry benchmarks put position one at 25 to 30 percent. Those figures predate Google's AI Overviews, which now answer many searches at the top of the page. In our data, page two earned about four clicks per 10,000 views. A page-two ranking is not a win, and even the top three get far fewer clicks than most agencies promise.
How long ranking takes
One of our newer sites, on a domain that matches its main search term:
Apr 2026
77
Oct 2026
~9
Google position for that term
Real ranking takes months. We plan for that and tell you so at the start.
We also found that when Google can answer a search on the results page, like a definition or a book title, clicks fall to a fraction of normal. Searches that need the page, like a phone number lookup or a quote, get clicked. So we build your pages around questions only you can answer: what you charge, where you work and how to book.
In November 2026 we looked at who holds page one for Sarasota business searches. For one search, several page-one results were on domains registered that same year. They got there with a page titled with exactly that phrase and a Google Business Profile, and one profile with zero reviews still made the map's top three. What they had right was the basics.
The map results are built from Business Profiles. We set yours up or clean it up, with the right categories and an accurate service area.
Each service you want to be found for needs its own page, titled the way customers search for it. That's how the new sites we saw reached page one.
Your business name, phone number and website should read exactly the same on your site, your profile and every listing. We find the ones that don't and fix them.
For one Sarasota search we checked, half of page one was directories. A complete, accurate listing on the right ones gives you a second way onto that page.
We set up a simple way to ask real customers for reviews, and we never buy them or swap them with other businesses. Rankings aside, the person deciding whether to call you reads them.
Real 404s for missing pages, one canonical URL per page, a current sitemap, structured data that tells Google what your business is, and pages that load quickly on a phone.
Some customers now ask ChatGPT, Perplexity, Google's AI Overviews or Bing's Copilot which business to call instead of searching. There's no separate trick for being named. These tools work from what they can read: your website, your Business Profile and the directories that describe you.
So AI-search visibility starts with the same fundamentals as SEO, plus accurate, consistent listings on the directories those tools read. Nobody controls what an AI says, but you can make sure it finds correct information about you.
Run a machine shop or fabrication business? We have a separate page on AI search for manufacturers.
Listings we set up and keep consistent
STEP 01
We go through your Google Search Console with you: what you rank for, what gets shown but not clicked, and what's broken.
STEP 02
Broken pages, duplicate URLs, a missing sitemap or structured data, slow pages. These come first because everything else builds on them.
STEP 03
We clean up your Business Profile and make your name, phone and website match on every directory that matters.
STEP 04
Pages for the services people actually search for, each answering what a customer needs to know before calling.
STEP 05
Clicks, impressions and positions from your own Search Console, with a plain note on what we did and what changed.
We work on simple monthly plans or one-time projects. There are no long contracts and no setup fees, and you can cancel anytime. If your website needs rebuilding rather than fixing, see our web design page.
Some SEO work gets quick results that don't last, or promises what nobody can deliver. We don't do it.
Paid links break Google's spam policies. If they get caught, it's your site that loses rankings, not the seller's.
We won't write reviews, buy them or trade them with other businesses. Every review on your profile should come from a real customer.
A common shortcut is a page for every town in the county, with the same text and a different place name. Google treats mass-produced, near-duplicate pages as spam and can penalise the whole site, good pages included. We only publish a page when it has something real to say.
Nobody controls Google's results, so nobody can honestly guarantee a position. We tell you what we'll do, and you watch the results in your own Search Console.
Months, not weeks. One of our own new sites took six months to climb from position 77 to about 9 for its main search term, and showed almost nothing for the first three weeks. You'll see the progress each month in your own Search Console.
No. Google decides rankings, so nobody can honestly guarantee one. Each month you'll see what we fixed and published, with your own Search Console data to check the results.
It gives you the best chance we know of. AI tools work from your website, your Business Profile and the directories that describe you, so we make those correct and consistent. Nobody can control what an AI says about you.
No. We offer simple monthly plans or one-time projects, with no long contracts and no setup fees. You can cancel anytime.
Yes. Sarasota Consulting was founded by Lennart Lopin and has been based in Sarasota since 2012. We work in person across Sarasota and Manatee counties and remotely with businesses anywhere.
We spend 30 minutes with you on your Search Console data, your Business Profile and your website. You'll see what you rank for, what's broken and what we'd fix first, and you keep the findings whether or not you hire us.
In 30 minutes we'll show you what you rank for today and what we'd fix first. It's free, and you keep the findings.